Brodeur Worldwide Forms Advisory Board
Charting the future of public relations
Holmes Report
CEO

Brodeur Worldwide Forms Advisory Board

Brodeur Worldwide has appointed five leaders from the fields of business, communications, marketing and technology to serve on the agency’s newly formed advisory board.

Paul Holmes

BOSTON—Brodeur Worldwide has appointed five leaders from the fields of business, communications, marketing and technology to serve on the agency’s newly formed advisory board.
 
The advisory board will help Brodeur Worldwide and its clients deal with the economic turmoil and business discontinuity in the global marketplace, according to John Brodeur, chairman. “The advisory board stretches our thinking far beyond traditional PR parameters, helping us and our clients to capitalize on innovations in branding, communications, marketing and technology,” he said.
 
The board will meet semi-annually and will focus on three agenda tracks: consumers and demographics, marketing/technology and business/economy.
 
Brodeur is one of several firms to employ a formal advisory board. Among top tier agencies, both Edelman and Fleishman-Hillard have boards of outsiders who provide counsel to agency management, and midsize firms such as Dix & Eaton and The Ruth Group also have advisory boards.
 
The five charter members of the Brodeur board are: Stuart Cable, a partner and former chair of the corporate department of Goodwin Procter, one of Boston’s largest and most prominent law firms; Paul Daoust, chairman and chief executive officer for GRX Technologies, a provider of supply chain technology to trading partners in the commercial insurance industry and former chief operating officer for Watson Wyatt Worldwide; Frank Karel, an independent consultant for organizations engaged in social and organizational change, and former vice president of communications for the Robert Wood Johnson Foundation; Mary Modahl, former vice president of marketing for Forrester Research; and Jeffrey Rayport, chief executive officer of Marketspace, a unit of Cambridge-based Monitor Group.
View Style:

Load 3 More
comments powered by Disqus