NEW YORK—Brunswick Group was the leader in mergermarket’s league table of public relations advisers to North American mergers and acquisitions by value for the first quarter of 2006, while Kekst & Company continues to be the leader in terms of volume.
Brunswick was helped to the number one spot by the AT&T/BellSouth deal, the largest of the first quarter. Brunswick also advised on four other top ten deals, more than any other PR firm.
Meanwhile, with 26 deals valued at $47.6 billion, Kekst maintained its first place standing in terms of volume and was second in terms of value, having advised on three of the top ten deals of the first quarter.
Joele Frank Wilkinson Brimmer Katcher was third in terms of deal value, followed by Citigate Sard Verbinnen. There was then a steep drop off to the fifth place firm, Maitland (part of AMO, which also includes Abernathy MacGregor), Finsbury, Owen Blicksilver Public Relations, and Financial Dynamics. Full service public relations firms Stanton Crenshaw and Porter Novelli earned places in the top 15.
Citigate Sard Verbinnen claimed second place in terms of deal volume, ahead of Brunswick, Financial Dynamics and Joele Frank. Fleishman-Hillard and Weber Shandwick both cracked the top 10, and Ogilvy Public Relations ranked among the top 15.
Compared to the first quarter of 2005, deal value in North America was up 21.8 percent, with $323.4 billion of activity. Deals in the telecom sector accounted for 28 percent of activity, followed by deals in the financial services and industrial sectors.