Brunswick, Kekst Lead M&A Rankings by Value, Volume
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Brunswick, Kekst Lead M&A Rankings by Value, Volume

Brunswick Group finished 2006 as the leading public relations firm in mergermarket’s year end league table of public relations advisers to North American mergers and acquisitions by value. The firm advised on 101 deals valued at $331 billion last year.

Paul Holmes

NEW YORK—Brunswick Group finished 2006 as the leading public relations firm in mergermarket’s year end league table of public relations advisers to North American mergers and acquisitions by value. The firm advised on 101 deals valued at $331 billion last year, beating out last year’s top firm by value, Kekst and Company, which continues to be number one by volume. Kekst ranked third in terms of value with 154 deals valued at $251.9 billion. In second place by value was Joele Frank Wilkinson Brimmer Katcher with 78 deals worth $253.3 billion. Citigate Sard Verbinne and Abernathy MacGregor rounded out the top five, with Stanton Crenshaw, Finsbury, Owen Blicksilver, Financial Dynamics and Brainerd Communications joining them in the top 10. Brunswick led the value ranking in every quarter of 2006 and was the only PR firm to advise on the two largest announced deals of the year. On both deals, the $89.4 billion AT&T/BellSouth merger and the $35 billion buyout of Equity Office Properties Trust by Blackstone Real Estate Partners, Brunswick advised the bidding party, while the target companies chose to conduct PR internally. Kekst’s 154 deals secured the firm’s top spot in the league table by volume. The firm led the volume table in every quarter of 2006 as well as in the year end 2005 ranking. Citigate Sard Verbinnen claimed second place in the volume table with 126 deals valued at $244.6 billion, followed by Abernathy MacGregor, Brunswick, FD, Joele Frank, Finsbury, Owen Blicksilver, Stanton Crenshaw and Weber Shandwick. According to mergermarket data, 4,353 deals valued at $1.45 trillion were announced in 2006, representing a 35.8 percent increase in the total value of deals compared to 2005. Financial Services is the hottest sector by deal value, accounting for a substantial 21.7 percent of the total value of North American deals. Four of the top five deals were leveraged buyouts, including the Equity Office/Blackstone deal, the largest LBO in history.
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