LONDON—Brunswick Group and Kekst + Company continued to dominate the North American mergers and acquisitions public relations business in 2008, despite an overall decline in the volume and value of deals, according to the latest data from mergermarket. Brunswick led the publication’s league table by value of deals worked, handling transactions worth in excess of $230 billion in 2008, while Kekst led by volume, working on 122 deals during the year.
Globally, a total value of $ 2.5 trillion of deals represented a drop of 31 percent over the 2007 totals, while volumes were down 20 percent to just under 12,200 deals. There were 2,072 announced deals valued at $490 billion globally in the fourth quarter, the worst quarter by value since Q3 of 2004. North American deal values dipped a massive 67 percent compared to the previous quarter, leaving North American deal values lower than the Asia-Pacific region for the first time on record.
Brunswick led Kekst, Joele Frank Wilkinson Brimmer Katcher, Abernathy MacGregor Group and FD in the value ranking, while Kekst finished ahead of Abernathy MacGregor, FD, Joele Frank and Brunswick in the volume table.
Mergermarket also broke out mid-market deals for the first time, with Kekst leading by value ahead of Abernathy MacGregor, FD, Sard Verbinnen and Joele Frank, and FD leading by volume, beating out Abernathy, Kekst, Citigate, and Sard.