SINGAPORE—Burson-Marsteller has appointed Martin Roll and Hoh Kim as senior advisers to the firm’s global strategy team.
Roll, author of Asian Brand Strategy, brings more than 20 years of experience in the advertising and consulting industries. Based in Singapore, he advises senior executives, corporate boards and management teams from the largest companies in Asia and on the Fortune 500 on connecting business and brand strategies to create value, increase shareholder returns and strengthen market position.
Kim is an authority on crisis communications and has provided guidance and counsel to Asian and global multinationals. He is the founder and head coach of The Lab h, a Korean consultancy that provides leadership communication coaching and crisis counsel to senior executives and government officials and was formerly managing director of Edelman in Korea. He is co-author of the book Cool Apology.
Roll and Kim will be the first Asian-based members of Burson-Marsteller’s global strategy team.