WASHINGTON, DC—Burson-Marsteller has launched a new government and political services group designed to bring together leading political and government practitioners from its family of companies including Burson-Marsteller (public relations and public affairs), Penn Schoen Berland (polling and political campaign management), and Prime Policy Group (U.S. and E.U. lobbying).
The group, chaired by Burson-Marsteller executive vice president Jay Leveton, will include global CEO Mark Penn and vice chairs Karen Hughes and Don Baer, and will provide access to leading political practitioners such as Craig Smith, Charles Black , Scott Pastrick and former Congressman John Tanner in the United States; former UK Labour Party secretary-general Matt Carter, Burson-Marsteller EMEA CEO Jeremy Galbraith, and former deputy secretary-general of the European Parliament David Harley.
The group will also include former diplomats, political figures, and trade, investment and economic communications experts from Asia-Pacific, China, Latin America, Europe and the United States.
According to Leveton, “We live in a world where regional policy issues quickly morph into global issues and global issues can become local issues. Therefore, we see demand for globally coordinated campaigns growing in coming years.”
The new practice will provide clients with high-level strategic counsel at the nexus of political, policy and opinion research and analysis, government affairs, public relations, and integrated modern communications; a coordinated and multi-disciplinary group of experts with more than 250 years of combined experience; and a global footprint that spans 83 countries.
Burson-Marsteller is the second major public relations firm to formalize an approach to major global political and business diplomacy challenges, following the formation of a Global Political Strategies unit within APCO Worldwide a year ago.