SEOUL—Burson-Marsteller has formed a strategic cooperation agreement with Medicom, one of Korea’s largest domestic digital communications agencies. The two firms will offer services to Korean and multinational clients and will work collaboratively on the development of new client business in Korea and overseas.
The agreement provides Medicom with the support of Burson-Marsteller’s global network and allows Burson-Marsteller to extend the depth of its offer in Korea, especially in the fast-growing social media space.
“Korea has long been an enthusiastic early adopter and innovator in digital communications,” says Margaret Key (pictured), managing director of Burson-Marsteller Korea. Korea’s mobile phone penetration is in excess of 80 percent and the public increasingly relies on digital and social media platforms as sources of news and information.
Established in 1997, Medicom is a market leader, with more than 130 full-time consultants and a roster of 100 local and international clients, including IBM, Microsoft, Philip Morris, Discovery Channel and Nike.