CHICAGO—Burson-Marsteller has promoted Greg Dunn and Bryan Oakley to lead its corporate brand positioning offering, part of its U.S. corporate and financial practice. The corporate brand positioning offering assists clients in defining and communicating their corporate positioning with key stakeholders, including employees, the financial community, the marketplace, community leaders and other significant influencers.
Dunn and Oakley replace Samantha Lucas who recently was promoted to lead Burson-Marsteller’s U.S. brand marketing practice.
Dunn joined Burson-Marsteller in 2000, and currently serves as client leader for a Texas-based health and life insurer that this year re-branded itself as HealthMarkets. Oakley has worked for Burson-Marsteller since 1999. In addition to leading the Chicago-based corporate and financial team, he serves as client leader for Hormel Foods.