HOUSTON—Burson-Marsteller has named Thaddeus Herrick to head the firm’s Houston office as a director and general manager. He will be responsible for growing the agency’s list of Houston-based clients in addition to servicing clients throughout Burson-Marsteller’s global network. Herrick will report to Burson-Marsteller’s Southwest regional chairman Mike Lake.
Herrick brings nearly 25 years of prize-winning newspaper experience to the firm, most recently as a reporter for the Wall Street Journal. In his seven years at the Journal’s Houston bureau, Herrick covered the real estate, chemical and oil industries and firms such as Exxon Mobil and Dow Chemical. His beat also included the Organization of Petroleum Exporting Countries and coverage of OPEC’s meetings in Vienna.
Prior to working at the Wall Street Journal, Herrick was the San Antonio bureau chief for the Houston Chronicle, chief political writer for the Rocky Mountain News and Mexico City bureau chief for Scripps Howard Newspapers.