SINGAPORE—Burson-Marsteller has appointed Zaheer Nooruddin as director and lead digital strategist for its Greater China operations. Nooruddin was previously head of Edelman Digital in China and brings to the firm more than 12 years of international marketing-communications experience covering Asia, the Middle East, North Africa, and the U.S.
In his new role, Nooruddin will head Burson-Marsteller's digital team across the firm's five Greater China offices (Beijing, Shanghai, Guangzhou, Chengdu and Hong Kong). He will help identify business opportunities and will be charged to deliver innovative digital and social media solutions that provide measurable business outcomes for the firm's clients.
As founding director of that Edelman’s digital consultancy in the country, he provided counsel on online communication and social media projects. Previously, he worked in senior roles at digital agencies including Proximity Worldwide/ BBDO and Ogilvy. He began his agency career as an integrated marketing communications specialist at Wunderman/Young & Rubicam, a WPP subsidiary company.