BRUSSELS—Burson-Marsteller has formed a strategic partnership with CEC Government Relations, an independent public affairs consultancy with offices throughout central Europe. CEC becomes the public affairs affiliate of Burson-Marsteller in Poland, the Czech Republic, Slovakia, Hungary, Romania and Bulgaria.
Jeremy Galbraith, CEO of Burson-Marsteller Brussels and chairman of its European public affairs practice, will be responsible for the relationship with CEC. Armin Huttenlocher, managing director of Burson-Marsteller’s Berlin office, will lead the process of introducing CEC to Burson-Marsteller offices and clients around the world.
“In today’s Europe, it is more and more necessary to lobby in the capitals of the EU 25—soon to be 27—to secure the qualified majority or blocking minority that may be needed to influence a piece of European Union legislation or policy,” says Galbraith. “CEC is the only specialist public affairs company in Central Europe and this new resource means a significant increase in our ability to effectively seek to influence EU policy as well as national legislation in the six countries CEC operate in as our partner.”
CEC, established in 1992 by founding partners Marek Matraszek and James de Candole, will retain its independence under the arrangement.