GENEVA—Burson-Marsteller has opened a new office in Geneva. The firm now has three offices in Switzerland, in Zurich, Berne and Geneva.
The team in Geneva will supply PR services to the French-speaking Swiss market as well as internationally oriented companies and organizations in the region. Burson-Marsteller opened its first office outside the United States in Geneva in 1961, and the office served as European headquarters during a period when Burson-Marsteller was establishing itself in Europe, but was later closed.
The head of the Geneva team is Joanna Corsaro, who has been with Burson-Marsteller for eight years now, four of those in Asia. She will report to Roman Geiser, CEO of Burson-Marsteller Switzerland. Also joining the Geneva team are Thomas Maginnis, who has been with the agency since 2002, and Kate Lipsitz, a public affairs specialist.