DUBAI—Burson-Marsteller today has formed an exclusive affiliation agreement with Dubai-based JiWin Public Relations. Under the agreement, JiWin will work with Burson-Marsteller clients across the United Arab Emirates, GCC (Gulf Cooperation Council) states and the Levant, while B-M will support JiWin clients as they seek to expand to global markets.
JiWin is the public relations arm of the Dubai Press Club, the region’s largest media network, and was launched in February of this year by Mona Al Marri, CEO, and Ma’moon Sbeih, managing director. The firm has nearly 50 professionals; representing 12 nationalities and works for clients including Dubai Holding, Dubai Aerospace Enterprise and ‘du’, the new telecom operator in the UAE.
“The GCC is becoming an increasingly important region for our industry,’ says Bill Rylance, president and CEO of Burson-Marsteller Asia Pacific. “There is a growing requirement for world-class communication support for multinationals and domestic companies expanding in the region. Equally important is the need for GCC and Middle East regional governments and corporations to clearly differentiate themselves on the world stage, as they pursue diversified overseas investment opportunities.”
JiWin, meanwhile, believes companies in the UAE and the Middle East are increasingly looking for more sophisticated and strategic corporate communications counsel.