LANHAM, MD—Business Wire, a leader in news distribution, and Vocus, which provides on-demand software for corporate communications and public relations, have entered into a strategic partnership in which Business Wire will use a private label version of Vocus’ PRWeb press release distribution platform to provide a new search engine optimized and social media distribution service.
Vocus will create and host a co-branded version of the PRWeb direct-to-consumer and SEO service. Business Wire members can then disseminate press releases so they will be indexed by major search engines, distributed to thousands of news sites, including Google News and Yahoo News, and delivered through more than 20,000 RSS feeds that collectively reach tens of millions of consumers and thousands of journalists daily.
“Vocus’ PRWeb service is on the cutting edge of SEO and social media press release distribution,” says Cathy Baron Tamraz, president and CEO of Business Wire. “Using the PRWeb platform to extend our already robust capabilities with search engine, blog, and online news site distribution will ensure that Business Wire remains the leading global provider of news to all types of media.”