BEVERLY HILLS—Five years after Ogilvy Public Relations Worldwide acquired entertainment public relations specialist B|W|R Public Relations, founding partners Paul Baker, Larry Winokur and Nanci Ryder have announced their intention to remain at the company’s helm for another three years—an indication of the firm’s stability at a time when one of its competitors—Interpublic-owned PMK—is experiencing high-profile management turmoil.
At the same time, the firm announced the launch of a new division, B|W|R PPI, under the direction of product placement specialist Matt Meyerson; the promotion of two longtime senior executives, Dvora Vener Englefield and Leslie Sloane Zelnik; and the expansion of its film department with the hiring of former mPRm executive Chris Libby.
Says co-CEO Baker, “Now that we’ve gotten past the economic turbulence of the past few years, Larry, Nanci and I have enjoyed a renewed sense of camaraderie in our management of B|W|R, which I can honestly say has assembled the best staff we have ever had. We’ve also grown into a very warm and accommodating relationship with Ogilvy PR, which understands that B|W|R is a unique subsidiary and appreciates the assets we bring to them and their parent company, WPP.”
B|W|R PPI (Placement, Promotions & Integration) leverages the firm’s experience in the entertainment and youth markets.
Zelnik, a 10-year veteran based in B|W|R’s New York office, has been promoted from senior vice president of talent to managing director of talent, working with clients including Ashton Kutcher, Chris Rock, Lindsay Lohan, Jennifer Lopez, Britney Spears, Greg Kinnear, Sarah Michelle Gellar, Renée Zellweger, and Katie Holmes.
Vener Englefield, promoted from account director to vice president of music, recently spearheaded the Rock the Vote campaign and their national bus tour and is currently working on Clive Davis’ 2005 Grammy party, the reunion and tour of Mötley Crüe, and American Idol. She has also represented Kelly Clarkson, Ice Cube, Tommy Lee, Ziggy Marley, Monica and Tionne “T-Boz” Watkins.
Libby, who joins B|W|R as vice president, film and entertainment, most recently served as director of the film practice at mPRm Public Relations working on Beyond the Sea, A Very Long Engagement, The SpongeBob SquarePants Movie, and Dogville.