RALEIGH, NC—Capstrat has expanded its services to include engagement marketing and social media strategy, with two new hires: Cord Silverstein joins as director of engagement marketing and Tola Oguntoyinbo joins as social media planner.
The firm’s engagement marketing practice will integrate online and offline tactics, from webcasts and social networking, to viral and word-of-mouth marketing. Its social media services will utilize marketing strategies and tactics that enable people to connect and form online and offline communities.
Silverstein comes to Capstrat from MarketSmart Interactive where he was vice president of client services and operations, responsible for developing engagement marketing programs for clients such as Lowes Home Improvement, Motorola, CitiFinancial and Black & Decker.
Oguntoyinbo earned his masters degree in journalism from the University of North Carolina at Chapel Hill where his thesis covered new business models for online networks. At Capstrat he is responsible for providing clients with practical strategies for effectively utilizing social media and deploying social media tactics and applications on behalf of clients to engage customers and improve their communications, both externally and internally.
“The communications industry is rapidly evolving from where it was even a year ago. The emergence of YouTube, MySpace, FaceBook and other forms of social media is changing the way our clients and their customers communicate,” says Karen Albritton, Capstrat executive vice president. “Engagement marketing and social media are important communications skills our clients need to compete in a crowded and noisy marketplace.”