SAN FRANCISCO—Captaris, a leading provider of business information delivery solutions headquartered in Bellevue, Wash., has named Brodeur Worldwide agency of record. Brodeur Worldwide will help Captaris on a broad range of branding, positioning and communications activities aimed at establishing awareness of Captaris as a market leader in solutions that integrate and automate the flow of messages, data and documents to reduce costs and increase the performance of critical business information investments.
Brodeur’s San Francisco office will lead the global program.
“Brodeur Worldwide has a proven track record in our industry. Its strategic insights, valuable global network and the creativity and enthusiasm of the account team made Brodeur stand out from the pack of agencies competing for our business,” said Captaris public relations manager Stacey Branom. “We hit the ground running with Brodeur in 2003 with fresh corporate positioning and see our relationship expanding as we bring on Brodeur support in other global markets.”
In addition to support for key products such as RightFax enterprise fax and e-document delivery solutions, CallXpress voicemail and unified messaging solutions, MediaLinq outsourced email and fax services, and Infinite mobile delivery products, Brodeur will provide Captaris with corporate communications, investor relations and brand management services.
The assignment spans the United States, Asia Pacific and in Europe through various offices. In Australia, Captaris has selected a Brodeur affiliate, Recognition PR, to represent it in the local market.