NEW YORK—Sports, entertainment and lifestyle public relations firm Catalyst Public Relations has been named PR agency of record for Under Armour, the Baltimore -based leader in sports apparel and footwear. Catalyst will leverage its sports industry expertise to further elevate the brand.
Catalyst will provide Under Armour with comprehensive public relations platforms and strategic counsel to leverage its sports assets, build equity in its executives and expand into new product categories. Key areas of focus are the launch of Under Armour’s first-ever running shoe, performance training initiatives and its burgeoning women’s apparel line.
"In the few years since its inception, Catalyst has demonstrated a track record of creative, progressive thought and unmatched relationships across multiple media sectors,” says Diane Pelkey, Under Armour’s director of communications. “This is an exciting time for both of our companies, as we remain eager to explore new opportunities and implement creative ideas to help elevate the brand.”