ATLANTA—The Center for Civil and Human Rights Partnership has selected independent public relations firm Jackson Spalding to lead communications efforts through the end of 2007. The Partnership, established by Atlanta Mayor Shirley Franklin earlier this year, is responsible for coordinating all pre-development activities, including fundraising, center content, and formalizing a permanent organizational structure for the Center.
The Jackson Spalding team, which includes PRecise Communications, a boutique public relations firm based in Atlanta specializing in multicultural marketing, was awarded the contract following a competitive RFP.
“Jackson Spalding and PRecise created a compelling communications team with diverse experience, a demonstrated commitment to establishing a world-class Center, and extensive knowledge of media and key decision makers in the community,” says Doug Shipman, executive director of the CCHR partnership. “Communication is crucial to a successful effort.”
The public relations team will work with the CCHR partnership to gather a wide range of inputs while communicating the needs and progress of the effort. Through consensus-building activities, public forums and media relations, the team will ensure all members of the community are informed and invited to contribute in the development process.