AUSTIN, TX—PulsePoint Group, the management and digital consulting firm led by industry veterans Bob Feldman and Jeff Hunt, has appointed Don Cogman as chairman. Cogman is the former president and chief operating officer of Burson-Marsteller, and has been active in public policy work for many years. He has served as a senior counselor with PulsePoint Group since the firm’s founding.
Cogman brings over 30 years of strategic consulting experience as the company continues to focus on enhancing the rapidly evolving role of communications as a strategic business asset. In his new role, Cogman will focus on three key areas: client counsel, leveraging his many years as a senior communications executive; strategic planning, working closely with the firm’s partners to help set PulsePoint Group’s future direction; and business development, helping introduce the firm to a wide range of corporate executives.
“CEOs and other senior executives are appreciating the dramatic impact digital media is having on all aspects of their business, from classic reputation management work to customer engagement to product innovation,” says Cogman. “PulsePoint Group is on the cutting edge of leveraging new media technologies that impact the entire organization, so it’s a very exciting time to be involved.”
Cogman currently serves as chairman of CC Investments, a private investment firm in Scottsdale, Az. He is a member of the executive committee and board of directors of the National Federation of Independent Business, vice-chairman and member of the board of trustees of the Scottsdale Cultural Council and a member of the board of trustees of the Interlochen Center for the Arts in Michigan.