NEW YORK—Cohn & Wolfe has named Barbara Cohen as senior vice president in its New York office. Cohen will lead a number of consumer marketing and food accounts.
“Barbara Cohen has a proven track record in marketing consumer brands,” says Liz Beck, managing director of New York’s consumer marketing practice. “Her specialty in creating and executing award-winning consumer campaigns complements our growing client base and ensures Cohn & Wolfe will continue to deliver strong results.”
Previously, Cohen was a senior vice president and director of both the consumer and lifestyles groups at Cairns & Associates where she managed accounts including Snuggle Fabric Softener, Swarovski Crystal, and the Universal Studios Consumer Products Group. Cohen also managed a variety of accounts at Ogilvy Public Relations as senior vice president in the marketing practice. She also spent time at Ketchum and Creamer Dickson Basford.