NEW YORK—MWW Group has added Ephraim Cohen as executive vice president, technology and digital content. Cohen will assume the global leadership of MWW’s technology practice.
The practice will develop centers of excellence in key industry sectors including telecommunications, infrastructure and services, mobile technology and apps, digital entertainment multi-screen video, marketing technologies, and enterprise technology. Cohen will focus on combining traditional influencer focused programs with digital and community building offerings that connect brands directly with their most valuable audiences.
Previously, Cohen served as the founder of The Fortex Group, a communications firm focused on community building, and as executive vice president and general manager of technology at Edelman.
Prior to Edelman, Cohen was an assistant editor at BusinessWeek Magazine’s executive programs division, and manager of the International AntiCounterfeiting Coalition and Digital Future Coalition in Washington, DC.