LONDON—Cohn & Wolfe London has promoted associate director Pat Hindley to its board, where she will take responsibility for the agency’s growing consumer health practice. Huindley, who was instrumental in winning GSK’s allergy portfolio (Piriton, Piriteze and Flixonase) earlier this year, will continue to oversee clients including NiQuitin, Flora and Domestos. She will work alongside consumer division managing director Claire Mann.
Hindley joined Cohn & Wolfe in January 2004 and has managed PR programs aimed at both consumers and healthcare professionals for clients ranging from Roche Consumer Health to Hovis and Danone. She also led the development of the Cohn & Wolfe diet and health task force, bringing together expertise from within the agency and recruiting externalt advisers to provide clients in the food and drink sectors with a dedicated resource to help them navigate an increasingly challenging nutritional environment.