ROME—Nicola Raffa is joining APCO Worldwide as managing director of the Rome office. A former public affairs director for Coca-Cola Italy, Raffa has more than 25 years of experience in journalism, government relations, communication, media relations, strategic branding and crisis management.
Since 2001, Raffa served as public affairs director of the Italian and Mediterranean divisions for The Coca-Cola Corporation in Italy. He also served on Coca-Cola Italy’s board of directors for six years and is a member of the board of Assobibe, the industry association for soft drinks.
Before his time at Coca-Cola, Raffa held a number of high-level positions at other corporations in Italy, including: director of communications and government affairs at SmithKline Beecham; director of general affairs and communication at Glaxo SpA; and director of external and international affairs at Farm Industria. He worked as a journalist at Il Popolo before entering the corporate world.
Raffa is the second senior Coca-Cola executive to join APCO in the past year, following regional communications and public affairs director Jon Chandler, who joined as regional director of corporate communications in London.