Content Marketing Continues Growth, Despite Critics
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Holmes Report
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Content Marketing Continues Growth, Despite Critics

At the Council of PR Firm’s Critical Issues Forum last week a panel led by Ogilvy CEO Chris Graves shined a critical light on the industry’s “content frenzy.” Even native advertising advocate Raju Narisetti, SVP of strategy at News Corp, compared this revenue generator to a “Faustian pact.”

Aarti Shah

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