PARSIPPANY, NJ—Coyne Public Relations is expanding its operations with the opening of a new office in Santa Monica, Cal., to support the growth of its consumer, entertainment, sports, technology and digital content operations. The firm currently works with entertainment industry clients such as The Walt Disney Company, ESPN, and Hard Rock International.
Spearheading the new West Coast operation will be Heather Krug, who joins Coyne PR with more than 17 years of marketing and public relations experience, having spent 13 years as an executive vice president at entertainment agency Rogers & Cowan, working with brands such as The Coca-Cola Company, General Mills and PGA Tour.
Krug went on to launch Bear Grylls Ventures, where she served as CEO and president, orchestrating TV and business deals for the Man vs. Wild star and also serving as his publicist.
Krug will be general manager of Coyne West Coast and senior vice president, and will manage teams working on consumer goods, entertainment, outdoor brands, fitness, sports and technology. She will also be responsible for continuing to expand Coyne PR’s presence within the entertainment industry, negotiating and aligning brand and celebrity partnerships, and facilitating relationships between clients and entertainment influencers.