STAMFORD—Creative Partners, a major Connecticut-based corporate design and marketing strategy firm, has completed a management buy-out from Panoramic Communications, the parent company of Earle Palmer Brown. Lead financing for the transaction was provided by Merchant’s Row Capital Group, a venture financing entity owned by former Panoramic senior partner Peter Schelfhaudt, who will co-head the newly organized company with creative director Roy Estrow.
“EPB was looking to divest itself of some of its more saleable assets, and Creative Partners—which has established a reputation as one of the tri-state region’s premiere design and marketing communications organizations—was an ideal candidate for this kind of transaction,” said Schelfhaudt.
Creative Partners clients include Citibank e-business, U.S. Trust, MBIA, Telekurs Financial, Harris Publishing and The Jane Goodall Institute, where PR and marketing is led by former EPB PR chief Fred Thompson. Thompson will be a member of the
“Despite Stamford’s stature as a major corporate headquarters location, when it comes to quality strategic marketing support services, the area is remarkably under-served,” says Schelfhaudt. “We intend to fill that void and demonstrate to Stamford area companies that they no longer have to go to New York to get the creative insights and results they expect from their marcom investments.”
The first executive from another EPB company to join the venture is public relations practitioner, Deborah Burns, a former colleague of Schelfhaudt’s at Panoramic, and prior to that at Kerr Kelly Thompson, an agency Panoramic acquired in 1995. Earlier in her career, Burns was a publicist with Max Factor cosmetics.