BOULDER, CO—CROCS Footwear has named Ogilvy Public Relations as its agency of record. The firm’s consumer marketing practice will execute an outreach campaign to bring the CROCS brand messages of function, fashion and fun to consumers. Ogilvy’s Denver office will lead the program. In addition, Tda Advertising has been selected to reach various retail verticals.
“CROCS selected Ogilvy PR to help the company achieve top-notch visibility for its products and company among a wide range of consumer audiences, which is extremely important in the competitive apparel market,” said Tia Williams, communications manager for CROCS Footwear. “Ogilvy PR’s fashion and lifestyle brand building know-how made it a clear choice to meet our goals, particularly during this phase of rapid expansion.”