NEW YORK— Burson-Marsteller has appointed Patrick Ford as global vice chairman, client service and appointed Dave DenHerder (pictured) to take over his former role as chief executive officer for the United States.
In his new role, Ford—who has served as Burson-Marsteller's US CEO since 2006—will be responsible for strengthening the depth and breadth of key client relationships worldwide.
DenHerder has been the CEO of Direct Impact, Burson-Marsteller's grassroots public affairs and corporate reputation subsidiary, since 2007, and also served as the Ford Motor Company global client lead for WPP.
Nicole Cornish, President of Direct Impact, will assume leadership responsibilities for Direct Impact. Consumer and brand marketing managing director Laura Hall will assume responsibilities as the global Burson-Marsteller client lead for the Ford Motor Company team.
Ford and DenHerder will report to worldwide CEO Mark Penn and will continue to serve on Burson-Marsteller's business operations team, which includes the firm's most senior executives.
Since joining Burson-Marsteller in 1989, Ford has also served as a senior managing director in the public affairs practice and as chairman of the corporate-financial practice. Prior to joining Burson-Marsteller, he was vice president for public affairs at the American Enterprise Institute for Public Policy Research in Washington, DC.
DenHerder joined Direct Impact in 2005 as COO. Before Direct Impact, he served as a regional political director for the Bush/Cheney 2004 campaign, developing and managing political and grassroots organizations in seven states. He also acted as the campaign's liaison with political and elected leaders in those states.