HONG KONG—Indigenous agencies Adfactors (India) and Dentsu (Japan) and multinationals Edelman and Ogilvy all enjoyed impressive success at the Asia-Pacific SABRE Awards, which took place at the Island Shangri-La in Hong Kong last night.
Dentsu took home five Gold SABRE Awards, as well as the Platinum SABRE presented for the best overall campaign in the region this year, for “Second Life Toys,” a campaign designed to encourage more Japanese to register as organ donors.
Ogilvy PR, meanwhile, took home more Gold SABREs than any other agency, with nine winning campaigns. Edelman and its clients earned six Gold SABREs, while Adfactors matched Dentsu with five Gold trophies. Genesis Burson-Marsteller, MSLGroup and Weber Shandwick took home three trophies each.
Dentsu’s “Second Life Toys” campaign, for the Green Ribbon Project Committee beat out four other campaigns for the Platinum SABRE. The other finalists were: From a Documentary to a Movement of Change and Hope, an Indian campaign Vibha Bakshi, Viacom 18 and Weber Shandwick; More Than Just Another CEO Visit, from In.fom on behalf of Microsoft; SpiceJet, Rising Like a Phoenix, submitted by Adfactors; and The Fingerband Campaign, from the Korean Ministry of Health & Welfare and FleishmanHillard.
The winners were selected from more than 1,500 entries from across the Asia-Pacific region. All winners can be viewed here.
In addition, the evening also honoured the Holmes Report's 2016 Asia-Pacific Consultancies of the Year.
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.