SEATTLE— DeVries Public Relations has been named agency of record for Seattle’s Best Coffee, a subsidiary of Starbucks. The agency will provide general counsel and support across the entire Seattle’s Best coffee portfolio to build brand strength and solidify Seattle’s Best Coffee’s leadership across the country.
According to Charlie Severn, national brand marketing director Seattle’s Best Coffee, “We chose DeVries because it offers a great combination of skills that will enhance Seattle’s Best Coffee’s visibility and reputation on both local and national levels. As an agency, DeVries came to the table with an understanding of what we’re trying to achieve.”
DeVries will oversee all public relations initiatives from media relations to product launch support and brand management. DeVries will also support the Seattle’s Best Coffee brand as it expands nationally through comprehensive communications tactics.