NEW YORK—The Direct Marketing Association has appointed Sue Geramian to the newly created position of senior vice president of communications and public and media relations. Geramian will report directly to Ramesh Lakshmi-Ratan, DMA’s executive vice president and chief operating officer.
Before joining the DMA, Geramian served as senior vice president of corporate communications for Bertelsmann AG’s Bookspan. Prior to that, she was vice president of corporate communications at Gruner + Jahr USA Publishing, where she oversaw corporate communications and publicity activities and created and administered G+J USA’s community giving program.
Earlier, Geramian was vice president and director of marketing practice at Burson-Marsteller.