I give Pepsi great credit for developing a new approach and opening up the whole new market for crowd-sourced philanthropy. However, I do feel the program fell short by teeing up so many worthy nonprofits who went to their donor bases repeatedly asking for “votes.” Doing so used up goodwill and caused donor fatigue and if the nonprofit didn’t win, it was left in a precarious position.Encouragingly, Pepsico is sticking with the project in 2011, expanding it internationally and backing it with the same $20 million budget. Or do you think it has been a failure? Let us know.
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.