CHICAGO—Fast growing creative boutique Dome Communications has hired Michael Starcevich as chief inspiration officer. Starcevich, who was previously creative director in the concept group at Simon Marketing, will be responsible for directing the agency’s creative process.
“A unique brand of creativity has been, and always will be, at the core of what differentiates Dome Communications,” says Doug Dome, president and CEO. “Having won an extraordinary number of awards, we know creativity is our strength, but it is critical that we continue to weave it into the fabric of everything we do and to continually enhance our offering.”
Starcevich’s mission is to ensure all agency programs are imbued with a creative dynamic that surpasses all previous efforts. He will inspire imaginative thinking and motivate each account team to stretch their minds and the resulting creative product and has been charged with developing cutting-edge “concepting” processes internally to ensure client messages are strategic, on target, and fully integrated.
Prior to Dome, Starcevich worked on ideation and promotions for McDonald’s, Hallmark, Old Navy, Chevron, Toys R Us, MGM, Paramount and Direct TV while at Simon. Previously, he developed Ideaworld at DraftWorldwide, creating the group’s proprietary brainstorming process, while serving as director and creative evangelist.
Dome has more than 70 employees and a client list that includes Alberto Culver, ConAgra Foods, Dean Foods Company, FCB, General Mills, Hyatt Hotels, Jim Beam Brands, Kraft, Sara Lee, Sears, and Serta. The firm is a past winner of Creative Agency of the Year honors.
Separately, the firm has promoted Alix Salyers to general manager from deputy general manager. Prior to Dome, Salyers was senior vice president of media strategy at Golin/Harris International.