In2 Innovation Summit 2015
The next In2Summit is 19 May in London.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The most creatively awarded PR campaigns and agencies in the world.
Profiling 25 innovators within the engagement and influence sector.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
Under Donna Imperato, Cohn & Wolfe developed a distinctive positioning and a creative approach to brand marketing that built on its heritage.
Paul Holmes 13 Apr 2013 // 11:00PM GMT
When Donna Imperato took the helm of WPP’s Cohn & Wolfe brand a little over a decade ago, the firm was struggling. She had succeeded in turning the firm’s healthcare practice around after her arrival in 1997 but the consumer business—where Cohn & Wolfe built its reputation—was faltering, to the extent that some observers believed that the firm would either be integrated into one of its larger sister agencies or transformed into a healthcare specialist.
But Imperato won the confidence of WPP chief executive Martin Sorrell and over the next few years Cohn & Wolfe developed a distinctive positioning and a creative approach to brand marketing that built on its heritage, but added a new emphasis on research-driven insights and expertise in digital and social media.
In 2006, less than four years after becoming CEO, Imperato added management responsibility for sister agency GCI Group, which was merged into Cohn & Wolfe, expanding the firm’s international footprint, particularly in Europe. In recent years, she has created a presence for the agency in Asia through acquisitions and organic growth, turning C&W into a genuinely global business.
Today, Imperato has oversight of three brands: Cohn & Wolfe, GCI Health, and Axicom, a technology specialist with offices in Europe and the US.
Having worked as a journalist, rising to editor-in-chief of a local newspaper at an early age, she made the move into communications, joining Creamer Dickson Basford in 1991 to lead one of the firm’s largest pharmaceutical accounts. According to her CEO at the time, Jean Farinell, “Talent comes in all shapes and sizes and there is much of it in the world. But exceptional talent is a rarity. Donna Imperato is that rare breed of public relations executive that truly falls into the exceptional category. Her individual pursuit of excellence in everything that she does has proven time and again that she is a gifted leader and certainly well deserving of an Individual Achievement Award.”
Steve Aiello, who preceded Imperato as CEO at Cohn & Wolfe, praises her “whatever-it-takes philosophy combined with a great business sense bolstered by creativity, intelligence, a-never-say-die attitude, and above all a laser sharp focus on partnering with clients to achieve their business results.”
Longtime client John Vavricka, president and chief executive officer of Iroko Pharmaceuticals, adds: “Strategically, Donna is the best in the business. Donna prides herself on understanding her client’s needs, seamlessly integrating traditional and social media to maximize company objectives by leading her highly skilled team to a flawless execution.”
Imperato continues to play an active role, counseling clients such as JM Smucker, Panasonic, GlaxoSmithKline and Merck. She has also overseen the agency’s rapid expansion in Asia, with the acquisition and integration of XPR and impactasia, and the opening of new operations in India. Most important, she continues to drive the firm forward with her “Dig Deeper. Imagine More” mantra.
“Donna is simply unstoppable,” says the firm’s chief branding officer, Pat Godefroy. “There isn't a force of nature or man that can keep her from her goals. As a leader, she is bold, direct and fiercely determined. But she is also collaborative and compassionate.”
Aarti Shah 16 Apr 2015
While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in ...
Paul Holmes 01 Apr 2015
Starbucks had a sincere desire to make a positive contribution to the national debate about race. In ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup for Newsletter Sitemap
© The Holmes Report 2014