MINNEAPOLIS—Dunkin’ Brands, parent of Dunkin’ Donuts, Baskin-Robbins and Togo’s, has selected Carmichael Lynch Spong to develop strategic communications for the launch of the Dunkin’ Brands Community Foundation and its corporate social responsibility efforts. The Foundation, in partnership with the company’s franchisees, will focus on those who serve the community, especially in times of crisis.
“In the wake of a disaster, support for emergency responders runs high,” says Paul Leech, chief administrative officer of the Foundation. “However, too often, as the disaster fades from the headlines, so does public support. We launched The Dunkin’ Brands Community Foundation with franchisees to make sure these organizations stay top of mind 365 days a year. With its expertise in charitable programs and cause marketing, we believe Carmichael Lynch Spong is the right partner to help us build awareness and encourage giving to this important cause.”
Carmichael Lynch Spong has won industry awards for its work building momentum and support for charitable giving programs and nonprofit organizations.