WASHINGTON, D.C.—Mischa Dunton, former senior public relations manager at LeapFrog Enterprises, is joining APCO Worldwide as a vice president. Dunton has more than 14 years of experience in corporate and crisis communication, brand positioning and product public relations.
At LeapFrog, a leading developer of technology-based learning products, Dunton was responsible for all aspects of the company’s public-relations efforts. She planned and executed extensive programs to generate product awareness, including establishing the company’s first Web-connected line of toys, launching a mommy blogger program and leading successful crisis-communication initiatives in response to the toy industry’s lead-related recalls in 2007.
Prior to her work at LeapFrog, Dunton was director of marketing communications at Plaxo, an online address-book service, where she led a comprehensive, integrated communication program that elevated Plaxo’s visibility among a varied set of stakeholders. She also worked with The Multiverse Network to launch the company and its virtual-world and game-development platform.
Dunton will be based in San Francisco, Calif.