ANTWERP—Publicis-owned multidisciplinary communications agency Duval Guillaume has named Olivier Trop as head of its public relations practice, which offers services including media relations, internal communication, issues and crisis management and influencer communication. Duval Guillaume | PR currently advises brands such as Dexia, Fedex, LeasePlan, Dunlop, Hyundai and Weekendesk.
Says Laurent Lejeune, partner at Duval Guillaume: “The lines between corporate communication, advertising and PR are becoming less relevant today. Having a dedicated PR practice within our group allows us to apply complementary expertise in serving our clients.”
Trop was most recently group communication manager at Reynaers Aluminium, a leading European provider of architectural aluminium solutions. Prior to that, he spent 11 years as a consultant at firms including Trimedia and Interel.