DENVER—Worldwide Partners, a network of advertising and marketing services firms, and the ECCO International network of independent public relations consultancies have formed a strategic alliance to offer clients and partner agencies better access to a broader range of integrated marketing communications and specialized public relations resources worldwide.
Worldwide Partners has 83 agency partners in 42 countries and over $3.3 billion in capitalized billings. ECCO has more than 30 members in 40 countries with €48,000,000 in billings.
Says Al Moffatt, president and CEO of Worldwide Partners, “We live in a new, collaborative world in which no one agency or network can meet all the fast-paced needs of global companies. As we focus on the ever-changing needs of middle-market clients, the alliance with ECCO allows us to provide these companies with a new level of highly dedicated resources throughout the world.”
Sara Render, chair of ECCO and a principal at U.K. public relations firm Kinross + Render, adds: “The two networks are very similar in terms of experience across both established blue chips and the mid tier of challenger businesses with growing international businesses but still developing sales and marketing infrastructures.”
She says the alliance will offer ECCO, which has a strong presence in Europe, the Middle East, India and China but only two member firms in the U.S., greater access to the North American market.