NEW YORK — Grayling has brought on Edelman’s Jennifer Babbit Bodner to lead its US consumer practice in a newly-created role.
Bodner was formerly deputy manager for Edelman’s Southeast region and will now be responsible for leading Grayling’s consumer efforts across its nine US offices. At Edelman, she worked on accounts that included Starbucks, eBay and Microsoft.
In the US, Grayling’s recent consumer wins are Qantas and SunEdison. The firm’s consumer portfolio also includes Hotwire, Lowes, Blizzard and ZTE.