BRUSSELS—Edelman is merging its office in the European capital of Brussels with The Centre, a firm founded by EU public affairs veteran that calls itself a “think-do tank.” The new firm, to be named Edelman ½The Centre, will combine the strength of Edelman’s global public affairs network with one of the largest public affairs firms in Brussels to deliver additional services and expertise to the clients of both firms.
The firm will be jointly managed by The Centre’s co-founder and managing director Martin Porter and Edelman Brussels general manager Laurent Chokoualé Datou. The two will be supported by Brussels veteran and the other co-founder of The Centre, Adamson, who will act as chairman of the new entity.
“Since the crisis of September 2008, government has played a more activist role in regulating business, even as investor of last resort,” says Richard Edelman, president and CEO of Edelman. “Merging with The Centre doubles our size and provides our clients with one of the largest public affairs and corporate capabilities in the European capital, complementing our strong presence in world capitals including Washington, DC, Beijing, London, Paris, Rome, Berlin and Moscow.”
The combined service offering includes EU public affairs and government relations, corporate communications, marketing, business-to-business, crisis and issue management, online and grassroots advocacy, opinion research and strategic event management. The two firms have expertise across multiple sectors including technology and innovation, energy and climate, environment and sustainability, financial services, consumer, health, trade and competition affairs.