HONG KONG—Edelman has launched its Edelman Berland research and analytics subsidiary in Greater China to provide clients with strategic intelligence to focus their communications and engagement with stakeholders. Edelman Berland will offer a full range of qualitative and quantitative market research services, from media monitoring to online communities.
Fergus Clarke has relocated from the Edelman Abu Dhabi office to Hong Kong to lead the new offering as head of research for Edelman Berland Greater China. In his previous role as head of research for South Asia, Middle East & Africa, Clarke provided market research about online communities and social media monitoring.
Before joining Edelman Berland in 2011, Clarke spent seven years with the Kantar Group in various roles split between Hong Kong and London.
Floyd McMillan, who replaced Clarke as head of Edelman Berland South Asia, Middle East & Africa, is working to continue Edelman’s research and measurement services for local and multinational corporations, government entities and others.