LOS ANGELES—Edelman has formalized its digital entertainment, rights and technology practice in the U.S. and expanded the offering into Europe. Founded and based in Los Angeles, the digital entertainment practice currently represents more than a dozen clients, including Warner Bros., Starbucks Entertainment, Xbox, MySpace, Avid, CinemaNow and others.
Digital entertainment, rights and technology teams will provide strategic public relations counsel to build communications campaigns addressing the balance between protecting intellectual property, encouraging new technologies and meeting the evolving needs of global consumers. The group integrates global public relations with entertainment, digital lifestyle and technology marketing to reach consumers and influencers.
The decision to formally establish the practice comes following six years of the firm leading innovative campaigns for clients within the digital sector including: work MySpace and The Recording Academy and on Motion Picture Association of America’s consumer education campaign, focused on copyright issues.
Gail Becker, president of the firm’s western region and general manager of the Los Angeles office, will serve as the practice’s global leader. Before joining Edelman, Becker was vice president of communications at Warner Home Video.
Says Becker: “Now that consumers are becoming content creators in a rapidly expanding landscape of competing distribution technologies, the communications challenges are growing exponentially. Our practice provides strategic public relations counsel to clients at the leading edge of digital entertainment.”
In the U.S. the practice is led by senior VP Jacqueline Price, based in LA, and in Europe by director Jonathan Hargreaves, based in London.