NEW YORK—Edelman is establishing an integrated marketing unit to provide clients with cross-channel strategy and content. The new unit, to be named Ruth: Edelman Integrated Marketing (in honor of company matriarch Ruth Edelman) brings together the expertise of Edelman’s in-house specialty creative teams with new creative talent and account managers recruited from the integrated marketing, brand, and advertising sectors.
Ruth offers brand and visual identity, editorial, graphic design, direct consumer advertising, event production and mobile marketing, and play-anywhere content. Ruth is equipped to partner with companies from all industries and budgets as well as to compete with boutique marketing firms. Current clients include Bunge, CAMFED International, eBay, Onlineshoes.com, Pfizer, Savers/Value Village, Starbucks, Samsung, Smith Brothers Farms, and UPS.
“As the lines of distinction between marketing disciplines blur, it’s important that we come to the table with a suite of solutions to help our clients express and market their brands in smart, inventive ways,” said Matthew Harrington, president and CEO, Edelman U.S. “As content becomes a primary driver of brand interaction, we’re broadening the ways we help clients deliver rich experiences and connect and build loyalty with their audiences.”
Harrington has ultimate management responsibility for the new unit. Patrick McGuire, who was president of U.S. creative planning and services, will serve as president. McGuire led his own marketing PR firm before joining Edelman.
Ruth will have regional hubs in New York, Seattle, Chicago, and Washington, D.C., with a team of more than 70 creative directors, art directors and designers, writers, producers and event specialists as well as account directors and senior strategists.