MUMBAI—Edelman, the world’s largest independent public relations firm, and R&P Management Communications, one of the largest reputation management firms in India, have formed a 50-50 joint venture partnership to serve the growing reputation and relationship management needs of Indian companies going global and global companies in India.
Roger Pereira, founder and chief executive of R&PMC, will lead the joint venture, which will be called R&PMC:Edelman and headquartered in Mumbai (Bombay), with wholly-owned offices in Delhi and Bangalore.
Edelman and R&PMC have worked together on several major client engagements before forming the joint venture, and R&PMC has been an affiliate of Edelman since 2002.
“With Indian foreign direct investments at an all-time high and Indian companies expanding overseas at record-pace, India is a key growth market for Edelman,” says Richard Edelman, president and CEO. “With R&PMC we immediately become a leader in India, with the ability not only to support our global clients locally, but also to address the challenges facing Indian companies and global companies, especially on issues related to outsourcing, intellectual property rights, CSR and fair trade.”
Adds Pereira, “Edelman’s independence, intellectual capital, global scale, strong regional management and entrepreneurial culture will enable us to provide clients with a full range of capabilities and services to expand our leadership position in the Indian market. Equally important, this also provides our team with greater access to broad professional development and opportunities afforded by Edelman, who are the most client-centric and innovative global PR network.”
R&PMC’s client roster includes Ajinomoto, Bombay First, Ciba, Citigroup, Colgate-Palmolive, DHL, GE, Heinz, Johnson & Johnson, Kellogg, Swiss Re, Visa International, the Welsh Development Agency and Wyeth.