NEW YORK—Edelman today announced a major expansion of its global network into the Middle East and North Africa by signing an exclusive affiliate agreement with ASDA’A Public Relations, one of the the region’s leading public relations firms with 10 offices and 100 professionals. ASDA’A recently severed its 10-year affiliate relationship with Burson Marsteller.
ASDA’A has offices in Saudi Arabia, Kuwait, United Arab Emirates, Bahrain, Lebanon, Jordan, Egypt, and Morocco and with affiliates in Syria, Oman, Qatar, Cyprus, Malta, Turkey, Iran and Pakistan, coordinated from a regional hub in Dubai, in the UAE. ASDA’A Public Relations is part of The Holding Group, a communications network comprising of advertising, direct marketing, media buying and customer relationship management specialists.
“The Middle East is an important and developing region where we want to be able to provide clients with comprehensive coverage,” said Edelman’s European president, David Brain. “Edelman is one of only four truly global public relations firms and we’re excited to be partnering with the most comprehensive and accomplished network in the Middle East. We’re actively seeking to strengthen our global network because our clients need partners that can address global issues locally, whether its moving services off-shore, fair trade or obesity, and ASDA’A is the simply the best operation in the Middle East.”
ASDA’A specializes in corporate affairs, consumer marketing, healthcare, technology and public affairs for a growing portfolio of local, regional and multinational clients, including Department of Economic Development of the Government of Dubai, Dubai Islamic Bank, EMAAR Properties, General Electric, Visa International, Jordan Tourism Board, Hilton, and UAE Ministry of Finance and Industry. Edelman and ASDA’A share several clients including Microsoft, Johnson & Johnson, Samsung Electronics and Wipro Infotech.
Says ASDA’A managing director Sunil John, “Working with an international PR firm of this caliber gives us a much stronger service offering for our clients, many of who now seek international exposure. Indeed, as the world wakes up to the importance of the region, so the region has acknowledged the need to communicate effectively way beyond the local markets. There is strong synergy between our two organizations and we very much look forward to working closely with our new partners.”