Global PR Summit 2015
The most important event in the global communications world’s calendar.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The most creatively awarded PR campaigns and agencies in the world.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
Edelman is exploring a restructuring of its account teams in recognition of the changing demands made of modern PR agencies.
Arun Sudhaman 12 Nov 2013 // 9:12AM GMT
NEW YORK—Edelman is exploring a restructuring of its account teams in recognition of the changing demands made of modern PR agencies.
The world's largest PR firm is due to discuss its options at a meeting in Chicago next month. While Edelman has tripled in size since 2002, the company is looking at ways to advance its traditional PR agency roles and structure in line with client needs.
It is understood that the agency is aiming for a structure that that recognises such skills as listening; optimising content; amplification; media relations; and, creative content. If implemented, it is likely that Edelman will pilot any changes in a specific geography and practice area first.
The move comes 24 months after GolinHarris ushered in an ambitious restructuring that has, so far, seen impressive results. Edelman CEO Richard Edelman, however, dismissed the notion that his firm was attempting to emulate Golin's 'g4 model'.
"We're going to discuss our account structure," said Edelman. "The Golin way is only one possibility."
The move comes after Edelman unveiled its new strategic roadmap earlier this year, dubbed the 'Hamburg Principles', following a global management meeting in the German city.
The new plan — which eschews a holding group structure in favour of a stronger focus on public relations, digital and research — aims to lead the agency's growth over the next two to three years.
Arun Sudhaman 18 May 2015
Definitive picture of global PR industry emerges today, as the Holmes Report and ICCO launch the 201 ...
Aarti Shah 16 Apr 2015
While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup for Newsletter Sitemap
© The Holmes Report 2014