Edelman to Handle PR for Manhattan Rebuilding Effort
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Edelman to Handle PR for Manhattan Rebuilding Effort

The New York City Economic Development has selected Edelman Public Relations Worldwide to coordinate information about the rebuilding of Lower Manhattan in the wake of last year’s terror attacks.

Paul Holmes

NEW YORK, July 8—The New York City Economic Development has selected Edelman Public Relations Worldwide to coordinate information about the rebuilding of Lower Manhattan in the wake of last year’s terror attacks. Burson-Marsteller was the other finalist for the account, believed to be worth $2 million.
 
The selection was announced last week by Mayor Michael Bloomberg and Lower Manhattan Development Corporation chairman JohnWhitehead, who cited the importance of creating a single comprehensive source for essential information about the rebuilding effort.
 
The campaign will target a wide range of constituencies including residents, businesses, tourists, those involved in redevelopment efforts as well as the families of September 11 victims. Information about air quality, traffic and street conditions, rebuilding milestones, construction plans, area events and assistance programs will be delivered through the use of a website, a newsletter and other communications tools.
 
“Effective communications are critical to the success of the rebuilding and revitalization of Lower Manhattan,” said Whitehead. “This new program will reach out to the many constituencies who want to know details of important ongoing activities. Now they will have a convenient one-stop source for information.”
 
The campaign is being made possible by funding from the Federal Emergency Management Agency, and is being jointly administered by the Mayor’s office and the LMDC. In addition to Edelman, they will work with Company 39, a technology solutions firm.
 
“The recovery of Lower Manhattan is progressing at a rate none thought possible just ten months ago,” said Bloomberg. “With unprecedented intergovernmental and private sector cooperation, we completed the recovery effort months sooner than originally anticipated. In addition, roads have been repaved, bridges, tunnels and subways reopened and Lower Manhattan is open for business. 
 
“With this information dissemination campaign, we will create a clearinghouse for the distribution of current news and updates generated by city, state and federal agencies and the private sector regarding Lower Manhattan to get the public what they need, when they need it.”
 
A special effort will be made to reach non-English speaking segments of the Lower Manhattan population, particularly in Chinatown. The campaign, including the website, is expected to launch in late summer.
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