Global PR Summit 2015
The most important event in the global communications world’s calendar. 26-28 Oct in Miami.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
Edelman has won chipmaker Advanced Micro Devices’ (AMD) North America PR business, estimated at upwards of $5 million.
Arun Sudhaman 19 Apr 2011 // 11:00PM GMT
SUNNYVALE, CA--Edelman has won chipmaker Advanced Micro Devices’ (AMD) North America PR business, estimated at upwards of $5 million.
The Holmes Report has learned that AMD, which is currently undergoing a significant leadership shakeup, selected the agency following a final round shootout against a combined Next Fifteen team.
The account was previously handled by Next Fifteen’s Bite Communications, which put forward a group effort led by sister agency Text 100 to defend the business. The Holmes Report revealed the pitch last month, after AMD parted ways with CEO Dirk Meyer amid a continued executive reshuffle.
It is understood that a number of firms took part in the first stage of the pitch, before AMD settled on Next Fifteen and Edelman to contest the final round. The review covered all aspects of AMD’s PR, including corporate and product PR programs, as well as industry analyst relations support and digital/social media.
Bite consolidated AMD’s product PR in North America in early 2008 after beginning work on the business in 2005, adding corporate duties approximately one year later.
Edelman already handles AMD’s PR in Asia-Pacific, after winning the business last year. Bite will continue to work with AMD in Europe, alongside Text 100.
"It’s a time of transition for the company, and that’s often time to review our capabilities to ensure we are world-class on all fronts," said AMD spokesman Drew Prairie.
"Moving forward, we believe the team at Edelman has the right combination of talent and culture to be the right partner for us."
Meyer’s surprise resignation saw the company publicly state that it is searching for a new CEO who can “accelerate” growth. The former CEO has been credited with successfully stabilizing AMD, but some observers – including analyst firm Think Equity – believe that the company is an attractive acquisition target for other tech players such as Broadcom, Oracle and Dell.
While AMD’s market share in the desktop sector remains solid, it has struggled in the faster-growing server, notebook and tablet/smartphone sectors against traditional rival Intel and UK competitor ARM.
Arun Sudhaman 02 Oct 2015
Asia's two most powerful leaders tried hard to win the soft power battle during their recent US tour ...
Aarti Shah 01 Sep 2015
In the U.S., new parents are often left stitching together a confusing patchwork of leave. The PR in ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2014