EMEA News In Brief (April 1, 2011)
Charting the future of public relations
Holmes Report

EMEA News In Brief (April 1, 2011)

New accounts for Good Relations, Lewis, Brands2Life, and a new Middle East partner for Text 100.

Paul Holmes

LONDON—Sandwich chain Subway has appointed Good Relations to support new campaigns around healthy, fresh and tasty food choices in the UK and Ireland. According to Subway's interim marketing director Roy Clouter: "We were impressed by Good Relations' innovative approach and creative ideas that were also highly workable—we want results.” Good Relations will work alongside McKenna Townsend, which continues to work on PR for nutritional issues, CSR and franchise development.

DUBAI—Text 100 has formed a licensing partnership with Renno Communications Group, a full service communications agency with reach spanning across the Middle East and North African regions, which will serve as Text 100’s exclusive Middle East partner. Renno has offices in Dubai, Cairo and Beirut, as well as field coordinators in markets such as Bahrain, Qatar, KSA, Kuwait, Iraq, Syria and Jordan.

MUNICH—Lewis PR has been appointed to handle the PR campaign for Jet Computer on a retained basis. The agency has been tasked with raising Jet’s profile across three markets—Germany, Spain and the UK—and will act as a press office function for the company. According to Erdem Winnicki, marketing director at Jet Computer: “We needed to find an international agency that could support our business in our key markets, delivering consistent messaging across these borders.”

LONDON—Mindjet, a leading provider of software and web-based applications for visually organising and managing information and ideas, has appointed Brands2Life as its retained UK public relations agency to build brand and product awareness. B2L has also been selected by Gemalto, a leader in digital security, to support the company’s ongoing social media conversation program.


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